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MARKETING
• What is the difference between advertising and marketing?
• What is a marketing plan and do I need one?
• What are the 4 P’s of marketing?
• The difference between B-to-B and B-to-C marketing.
ADVERTISING
• Choosing the right advertising mix for your business.
• How much should I spend on advertising?
• Understanding the vast advertising scope of the internet.
ADDITIONAL TOPICS
• What is branding and what is its purpose?
• What is the life cycle of a product or service?
• The importance of defining your competitive edge.
• Analyzing your image, your name, your logo.
• The importance of developing a database.
• Why tade shows are the biggest bang for your buck.
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